I am writing this as an outlooker of things happening as agriculture development.I know the facts like everyone of you aware about the grave situation in agriculture currently faces in our country and in state Kerela . News from the state and outside gain attention that many of us forward looker do struggling and confronting with agriculture issues for protecting agriculture and feeding our burgeoning population.In fact the agriculture problem portrays is a day by day problem.Although I wish to draw all your attention about the issues of marketing of agriculture produce and the effort undertaken to market agriculture produce in a positive way inside our state .What is the condition of market prevails now ? Which marketing system follows to gain marketing advantage ?How did benefit farmers from produce market ?etc questions have much relevance today.All questions point,we politicians,policy and decision takers ,intellectuals and general public who believe as the true performers had not