A FRUITFUL EXTENSION MANAGEMENT IN AGRICULTURE DEVELOPMENT The Marketing of farm produce is a very difficult process to undertake without a proper market platform. The market always twines towards a puzzled destination where the farmer has to lose his valuable produce without getting the marginal price. The road of the journey of farm produce starts from farm to market which includes the burden of production and marketing. During the process of production to the marketing, there are a lot of expenses a farmer has to bear for sell his produce and make a profitable income. Farmer's priority to sell off farm produce is to fetch a good fair income or get the average expense for the cultivation he undertaken in last season. In addition, he also wants to find what he will have to expense for current marketing (production expense and marketing expense). The transportation, marketing and farming expenses want to be regained from such a market where he has to avoid the hid